How to sell to bots
30,000 AI shopping queries later, here's what I've learned.
Writing
longreads:
We're all wearing Uniqlo to the Singularity
I asked 7 LLMs what to wear. 3 American LLMs, 4 Chinese LLMs, one closet.
DeepSeek Loves Stumptown Coffee, Hates Brooks Sneakers
I tested four Chinese AI models to see what kind of stuff they're into.
I launched a fake deodorant brand to see if AI would notice.
3 weeks later it was outranking a brand with clinical trials.
I asked Claude, Gemini and ChatGPT to tell me what to buy 8,700 times.
Product recommendation consensus exists among top models, even while they're referencing different sources.